Borderlands 4 hasn't done terribly for itself—some terrible UI design choices and stuttery framerates weren't enough to stop it from landing a solid critical reception (including from yours truly in my Borderlands 4 review). That's been reflected in the sales it's gathered in the US.
Per analyst firm Circana (via Gamesindustry.biz), Borderlands 4 has Gearbox counting stacks for the foreseeable future: It was the number one US best-seller for the month of September (August 31 to October 3, to be specific). Not just that, but it's sold 30% more than Borderlands 3's debut, and stands as the fastest-selling game in the franchise's history.
Also raising [[link]] eyebrows are the fact that Borderlands 4 went on sale earlier this month. Past the cutoff point for Circana's data, mind, but given Pitchford's past words warning players [[link]] it'd take way longer for BL4 to get discounts, it's enough to cast some doubt. Not to mention, hey—these are just the US markets.
I wouldn't say Borderlands 4 is a game that's gonna drop off, though. Just anecdotally, I've seen plenty of prospective players saying they'll [[link]] be waiting for later sales and DLCs before hopping in with their mates—and this is a series known for hefty DLCs. Heck, they added so many to Borderlands 3 that I unironically recommend playing through 'em, even if you weren't a fan of the main story. This is a series with a historically long tail, and Gearbox already has a roadmap cooked up.
